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ConvertKit Community Specialists

Hi there!

The design of your email sequence will depend on your email template; email templates are for email styling and how it will look when sent. It's basically for customization of font, color, background, header image, or footer.

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ConvertKit Community Specialists

Hey @msubevans26 are you going to sell digital products? If so, you can use ConvertKit Commerce. You can check this article to get into details - ConvertKit Commerce: Overview + FAQs31