When it comes to assets to help you convert casual readers into customers, your sales page is key. It’s your best opportunity and your one-stop shop to direct your leads to to find out what you’re selling, why you’re selling it, and why they need to buy it.
But not all sales pages are created equal.
I’m sure you’ve seen sales pages that look boring, are full of giant blocks of copy, have no imagery, or are just plain confusing. Were you even able to tell what was being sold?
To make sure your sales page isn’t falling under those categories, you have to optimize it’s content for conversions.