I'm starting this discussion to document my process of creating a Lead Return Email Sequence. My starting point is the lessons Haley Burkhead teaches on the topic in her Recurring Profits program.
Here's what I've already built:
Webinar (value first, then pointing to our paid program for more)
which leads into
Follow-up Sequence with six daily emails
which leads to
the Lead Return Email Sequence that I'm building now.
Note: subscribers are redirected out of these sequences and into an onboarding sequence if they buy.
I'll update this thread when I have decided what the first few emails in the Lead Return Email Sequence look like!