How to create a landing page that builds your email list

Knowing how to create an email sign up form is a great start, but when isn’t it enough to convert your ideal reader?

Usually, this happens when you need more space to explain what you are offering. Depending on the size of your email opt in form, you may only have a few dozen characters to make your pitch.

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution.

An email sign up form may convert visitors who are already on your blog and looking for additional resources, but landing pages will provide more information to visitors who want to learn more about what you offer.

 

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