You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list.
You’ve created email opt-in forms that can be easily placed on your website and blog.
Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.
All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability.