How to link the Unsubscribe button

I'm trying to get the Unsubscribe button linked to the default url but I keep getting a message that a {{ unsubscribe_link }} or {{ unsubscribe_url }} needs to be used.  How do I need to do this?  I've been trying to figure it out for several hours but coming up empty.  I also tried to do the link triggers route too, but no luck in that area either.

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