Hi All:

I'm not sure if this is the right place for this but I'm looking for some guidance.

I just started implementing a (list building) strategy where I offer a unique value-added lead magnet as a content upgrade that is relevant to each post. 

I'm looking to optimize my delivery of this content after the user has confirmed their email. My question is: Does it make sense to send the lead magnet:

  • Combined with the welcome email?
  • in a separate email (they will receive a welcome email and the lead magnet separately upon subscription)?
  • as an automatic download (redirected to a thank you page)?
  • a link trigger download on the thank you page?

I'm sort of new to this process and I know there are a lot of options so any help or guidance would be greatly appreciated! Thanks in advance!