Sometimes my husband will glance over at me, and I’ll have this wild look in my eyes, and I’ll be whispering softly to myself or just...you know...crying...and he’ll know it’s because I’m lost in the deep void of brand-think.
Now, look. I’m not THE BRANDING EXPERT. I’m going to be totally upfront and honest about that. I have a ton to learn.
What I will say, though, is that since I started my business, this is something that I’ve become pretty obsessed with.
If you're searching for your authentic, unapologetic brand voice, read this:
https://www.thestoryteam.org/post/4-steps-to-defining-your-authentic-brand-voice