Tip: Create a timestamp for subscribers

Hi there!

Just incase anyone is looking to add a timestamp or event date for when you have a subscriber.

Why would you want this?

  • For filtering purposes at a later date, you want to send a specific eDM to people who subscribed in a certain timeframe.
  • Customer lifecycle purposes: ring fencing new subscribers for a period of time, so they aren't bombarded with promotional eDM's. Retention and reactivation.

How to do it?

  • Create a new automation flow.
  • Anyone who submits a form (i.e. newsletter subscriber)
  • Create a custom field under action, name the field whatever makes sense to you/your company and use the following code: {{ "now" | date: "%d-%m-%Y" }}
  • Make sure you test your data flow.
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