Hi there!
Just incase anyone is looking to add a timestamp or event date for when you have a subscriber.
Why would you want this?
- For filtering purposes at a later date, you want to send a specific eDM to people who subscribed in a certain timeframe.
- Customer lifecycle purposes: ring fencing new subscribers for a period of time, so they aren't bombarded with promotional eDM's. Retention and reactivation.
How to do it?
- Create a new automation flow.
- Anyone who submits a form (i.e. newsletter subscriber)
- Create a custom field under action, name the field whatever makes sense to you/your company and use the following code: {{ "now" | date: "%d-%m-%Y" }}
- Make sure you test your data flow.