[Coming back out of nowhere 😂]

This was an eye-opening experience for a few of my clients so I thought about sharing it in here.

When copywriting, talk to your audience directly!

Don’t address them in third person. Talk to them as if you would stand in front of them right now in this moment.

When you address them in third person, you create a barrier between you and your audience.

They then won’t see your product as something that’s beneficial to them, but to that guy down the road.

And that guy down the road won’t see it as beneficial to him, but that woman across the street.

And soon, nobody will think your product is aimed at them.


Always address your audience like they’re right in front of you!

It’s the fastest way to create a connection and building a relationship to your readers is what you need to do in order to build true fans.