Hey @janice30! If you're delivering the freebie via incentive email, they will have to click the link in the incentive email in order to receive it. Double opt-in is on a per form/landing page basis, so they'll need to confirm their subscription to each new form or landing page they sign up to. One way to help with this experience is to adjust the language of the incentive email to be more tailored to what they've just opted into, rather than the default language. We have a guide on editing the incentive email here37, if that helps ☺️
OlivyaContent Specialist
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