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I'm currently experimenting with a minimal opt-in that leads to a short survey. Though the inverse (like @Blair Wadman62 mentioned) works great too, though adds a bit of upfront friction while allowing for personalized opt-in forms.
Landing page: https://rightmessage.com/free-course/77
Confirmation page w/ survey: https://rightmessage.com/course-ty/61
Getting some fantastic segmentation data, which is being used to personalize the actual email course based on who they are and what they need.
Not a quiz, but I often have a very short survey before opt in form, using RightMessage. This helps to personalise the opt-in form and incentive to the needs of the reader.
I've made some quizzes in Gravity Forms on my WordPress website, but I've been unable to get many signups. People treat quizzes like work.
I'm going to be doing this, so I'll let you know! I think it really depends on the type of quiz, it should be one that people really want to know the answer to like those viral things you see on FB. Then again, you'll need to have a good qualifying sequence afterwards to make sure they are onboarded properly.
