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Diane Staver
Asked a question last year

Challenge Questions. If I understand a Landing Page correctly, it is a static page, not part of a website. I created a popup with Convertkit, which I am using and plan to continue to use. It fits my needs. Why would I want to use a landing page with a website?

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Blair Wadman🌟Community Influencer 🌟
Email Automation Consultant - blairwadman.com

You don't need to use a landing page if you are happy with the popup. Sometimes people use landing pages because it gives more space to explain the benefits of signing up. Typically they are used as a focal point for a bigger thing, like the main newsletter, or an email course. And then often forms/pop-ups are used for smaller offers, like a specific lead magnet. 

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