For your email newsletter, do you have an evergreen sequence set up? Do you prefer using broadcasts for it? Or, maybe a hybrid of the two? Please share your system! ☕️

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Answered 3 years ago

I used to have an evergreen sequence.

I stopped doing it because I was teaching a technical topic, and sometimes parts of got out of date. Plus I like being responsive to people's needs, which broadcasts are great for.

So now I have sequences for shorter email courses that take someone from A to B. They'll either opt into those from the website, or a trigger link in an email. And then broadcasts.

I'm also thinking about a hybrid system with a mix of long term evergreen sequences and broadcasts. I think that would work really well.

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