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Digital Content Manager
Asked a question 3 years ago

Has anyone had much experience implementing ConvertKit in a retail store or basic service business?

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Hi John - Looks like Snowbird Wilderness Outfitters is a great way to get outdoors and connect with great folks. There's several ways ConvertKit could definitely help through segmentation and automation that'll help get subscribers and customers more engaged. Anything in particular you had in mind?

I used to lead ecommerce for a banner and sign business. We got quite a lot of walk-ins and order pickups in our retail storefront. One thing we did was set up a tablet to capture the quick leads and a workstation if more than one at a time or for purchasing. We used Mailchimp, but wished I had used ConvertKit. The ability to segment leads by interest or type of business is way better than just capturing the email and providing a 10% off your first purchase coupon. Then I would've been able to automate a much more custom nurture sequence, rather than simply send the same thing to everyone. I could also see you building a post-conference form on a tablet that helps engage participants based on what they liked best about their experience.