The landing page is also the opt-in page. You can choose to have it automatically go to a thank you page, or just have a thank you pop up when they complete the form. The email sequence is for what happens after they opt-in. So, if you send them a pdf, you could then do an email sequence with a follow-up about the pdf, ask them what they liked about it, etc. A way to engage with them. Then you would create an automation which would start with the landing page and be followed by the sequence. You could do this each week, and you can tag each week with a different tag so you know which one your subscribers came from. Hope that makes sense.

Ingrid Morse
Life Purpose Coach