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Asked a question 2 years ago

How do you create an "Opt-Out" option for email subs who aren't interested in emails concerning a certain topic, such as a specific product that you're selling? I don't want them to unsubscribe completely just because they're annoyed with sales-y emails.

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Blair Wadman🌟Community Influencer 🌟
Email Automation Consultant -

You could use trigger links here. With a trigger link, you can tag people who click it. So you could have a tag that you use when emailing about the specific product, and exclude people who have that tag. 

Alternatively, you could tag people who want to hear about that specific product, and then remove that tag when someone clicks on the trigger link.