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Gayatri
Social Media Strategist, Content Writer, Copywriter
Asked a question 3 months ago

How does "mark as read" affect the open rate? Does it also affect deliverability?

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Robert
Free Diver | Adventurer

Hey Gayatri -- That's a good question. If a subscriber has marked your email as read, but didn't really open it then it will not show as opened in their profile in your list. This means that it will still be counted as not opened and will affect your deliverability normally as if they have never really opened it.