Hey @katiedalbey55! You can redirect to any URL you like, either directly after they submit the form, or after they click the button in the incentive email53.
We actually have a video tutorial on this contained in our Lunch & Learn Video Series70 that might help clarify further.
That series is really helpful to gain an understanding of ConvertKit; however, you don't have to watch all of the videos if you don't feel you need them — feel free to skip to the one titled 'Setting Up The Incentive (Confirmation) Email' for that specific guide!
Let us know if you have any other questions ☺️