I am a happiness coach and I help burnt out perfectionists find their way back to balance so they can build a life they love.
I write a weekly newsletter and each week it covers a topic I've noticed is a pain point for my clients (or potential clients). I write about the pain point and/or a technique to help answer the problem they are dealing with. I often include personal stories or anecdotes to help make both me and the topic more relatable. Most newsletters include a CTA at the end which is often just to hit reply and let me what you think about this topic.
Once a month I send out a branded lock screen graphic with an affirmation to help people remember something I think is important in building a life they love. The email that week covers why the affirmation is important and how to apply it to their lives/how I've applied it to my life.
Hope this helps!