I want to track lost subscribers (unsubscribes) in Google Analytics. What's the best way to do this? Can I add a UTM tag to the unsubscribe shortcode? Can I set up redirect where someone will be sent to a specific page if they unsubscribe, which I can then track? Any suggestions welcome!

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Hey @ditchyourdesk@thebrokebackpacker.com37! This would require a customized implementation of a 3rd party analytics platform (i.e. Google Analytics), which is something that our team is limited in providing support for. I'm not aware of a method to achieve what you described at this time (hopefully someone else in the community will chime in! ☺️), but to answer your question about redirecting unsubscribers to a custom page, that isn't something that is supported at this time. However, I'd encourage you to file this as a feature request here36 for our team — we always appreciate the feedback!