Scott
 · Techie Helping Regular People Navigate a Digital World

Is click rate "overall" or "by subscriber"? For example, I send to 80 subs and see a 50% open rate (so 40 out of 80 opened). And I see a 25% click rate. Does that mean that 20 out of 80 clicked anything, or could I see that rate if just 1 sub clicked 20 links?

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