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Asked a question 3 years ago

New to email marketing. How do I monetize my email list if I don't have a digital product of my own to sell? Ideally I would like to make back the money that I paying to convertkit on a monthly basis.

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Warren Denley
WordPress Strategist | Constructor | Trainer

If you don't have your own product or service yet, then you can always promote other products that you use and recommend (even ConvertKit itself). Just sign up as an affiliate with the product(s) you believe in, write a useful email to your list (maybe a review of why you like the product so much and how it can help your subscriber, one product per email), and include the affiliate link.

Aaron HockleyCommunity Guru
Photographer, Writer, Consultant

As @Warren Denley45 has already noted, many folks who are affiliate marketers use an email list as one of the ways to build income streams.

That said, you might consider if you're coming about things backwards.  If you don't know why you want an email list (or how you're going to make money with one), it probably makes sense to take a step back and look at the broader plan or goals for your business.

Who are your ideal clients or customers, and what are you going to provide of value in service to them?  If you can answer this question, the use of your email list will likely become clearer.

While I would argue there are very few businesses in 2020 that shouldn't have an email list, trying to monetize the list shouldn't always be a goal.  There are many successful businesses that use email without directly selling digital products (either their own or as affiliates) via their list.

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