Now that open rate data is so unreliable, what is the recommended process for identifying and pruning cold subscribers? Is it still the same process, but just expect to have many subscribers click that they want to stay on the list because they're mistakenly identified as COLD?

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Answered last year

Hey Natalie! We recently posted about the latest Apple iOS update, it's impact on open rates, and our suggestions here: https://convertkit.com/apple-email-privacy-changes91.

Answered last year

After listening to the podcast embedded in the page Alyssa shared, in essence, it's mentioned that we need to ignore open rates (but I assume you already knew that :) ) and focus on getting clicks inside your email, whether it's a button or link. With that being said, the recommendations given were:

Include Like Button (or heart emoji button) for readers to rate
Implement "Read More", "I Read This" Buttons
Gamify The Button Clicking (Implement a system that tracks "Read More", "I Read This" Buttons clicks and relay it back to your audience) and reward subscribers who click these buttons e.g. low-ticket products, a one-on-one call, etc

Hope this helps, definitely applicable to my list. Have a healthy, happy rest of your day 🤗

I'd like a "never opened" list in addition to Cold Subscribers. Some subscribers on my list don't receive frequent ... to filter out unengaged subscribers.

Hello! I would like to clean my list but about 500 subscribers on my cold subscriber's list have a specific tag and I ... them from my cold subscriber's list?

If a subscriber reads email using something that makes them *not* accurately marked as having opened the email, but then ... getting them to click an email, right?

I'd like to filter users based on their overall engagement. Ie: Send emails only to people that have opened X% or ... Subscribers". We need more than that!

Unfortunately I have quite a few cold subscribers on my list. I want to scrub them. I am following the directions on ... if there is an easier way. Thanks.

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