Now that open rate data is so unreliable, what is the recommended process for identifying and pruning cold subscribers? Is it still the same process, but just expect to have many subscribers click that they want to stay on the list because they're mistakenly identified as COLD?

After listening to the podcast embedded in the page Alyssa shared, in essence, it's mentioned that we need to ignore open rates (but I assume you already knew that :) ) and focus on getting clicks inside your email, whether it's a button or link. With that being said, the recommendations given were: 

• Include Like Button (or heart emoji button) for readers to rate
• Implement "Read More", "I Read This" Buttons
• Gamify The Button Clicking (Implement a system that tracks "Read More", "I Read This" Buttons clicks and relay it back to your audience) and reward subscribers who click these buttons e.g. low-ticket products, a one-on-one call, etc

Hope this helps, definitely applicable to my list. Have a healthy, happy rest of your day 🤗

Hey Natalie! We recently posted about the latest Apple iOS update, it's impact on open rates, and our suggestions here: https://convertkit.com/apple-email-privacy-changes60.