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Asked a question 2 years ago

Sudden drop in deliverability. What could be the potential reasons? My usual open rates are around 55%. Overall Open rate is above 60%. For the last two emails, the open rate has dropped to about 35%. Emails are going to Promotions (gmail) for a lot of readers.

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Hey @Kunal Dharamsi24! Our deliverability team has put together some great guides on deliverability best practices, that might help shed some light on this. I'll include those links below:

I'd look at the ratio % of cold subscribers on your list (you can select 'Cold subscribers' from the dropdown at the top of the subscribers page24). And since you mentioned it's a sudden drop, I'd suggest running that particular email's contents through a tool like mail-tester.com38 to see if maybe there were any words/phrases that (unintentionally) are coming across as spammy.

If you're having trouble pinpointing the cause, feel free to reach out to our team at help@convertkit.com21 (or via the in-app messenger in your account) with a description of this issue and the affected email! A member of our team will be able to help troubleshoot further :)

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