Hello Rafael!
If you want to use Zapier, you need to be on a paid plan (creator plan) according to this article: https://help.convertkit.com/en/articles/2502539-using-convertkit-with-zapier11
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ZapierAnswer
ZapierI'm devastated there's no way to do this - the entire primary funnel of my business runs using this exact workflow through Zapier. Ugh did I just leave ActiveCampaign for nothing?
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ZapierHi @Brian Swichkow34
Our Zapier integration, as far as I know, never worked with custom fields properly. I believe Product was looking into this at one point, but it isn’t working properly with custom fields, and there’s no ETA on... (More)
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ZapierHey @Brian Swichkow41, I believe this is still possible but I suggest you add them to ConvertKit Form first then add them to multiple tags in your ConvertKit account either via visual automation or rule.