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Andy Gibson
Andy Gibson
443
Analytics consultant | Adjunct professor | Online business & marketing educator

I’m a full-time digital analytics consultant working with some of the largest companies and brands in the world to improve their analytics architecture and capabilities. I’m also an adjunct professor at the University of Cincinnati in the Lindner College of Business teaching a course on digital marketing and analytics to graduate students.

I started my online business as a passion project to help other online businesses and entrepreneurs start and grow their businesses.

I’m also passionate about giving back. I will be donating 2% of all profits generated by my online courses to a 501c charity or foundation each year. I built my business to help others and I truly mean that. 

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Andy Gibson
Analytics consultant | Adjunct professor | Online business & marketing educator
For any entrepreneurs wanting to get started with Google Analytics, I made a free online mini course to help you out! You can sign up here: http://bit.ly/free-ga-course

Also, any feedback on the course and videos would be highly appreciated as well. (I'm very aware the production quality could be better)
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Andy Gibson
Analytics consultant | Adjunct professor | Online business & marketing educator
What digital course platform does everyone use? I've looked hard at Teachable, Thinkific, and Podia. Thinking about using Thinkific because it has a lot of the features I need, but I can't believe how expensive these tools are per month/year.

And the free plans tend to have really high transaction fees.
Andy Gibson
Analytics consultant | Adjunct professor | Online business & marketing educator
I'm curious. What was/is the toughest part about getting your online business started?

1. Trying to figure out *how* to start your own business legally in your state/region/country and the liability and tax implications
2. Creating your business plan/strategy
3. Trying to get your online presence up and running (buying a website domain, building a website, figuring out what marketing tools to use, etc.)
4. Actually creating the necessary content to build your audience
5. Growing your audience through marketing and advertising
6. Understanding what online activities are actually working
7. Other

For me, #1 and #2 were the most difficult because it took a lot of research to understand the legalities. And I had a pretty vague idea initially of what I wanted to do with my business, but ran into the issue of not being able to clearly define it initially.
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