April Lewis 2,020 April Lewis, ConvertKit Certified Expert & Small Business Coach
I help online service providers scale their business from $2k/month to $10k+ by setting them up as an expert in their field and creating automated revenue streams to expedite growth WITHOUT creating busy-ness that leads nowhere.
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A lot of people have trouble with even the idea of sitting down and writing. They think... I'm not a writer, I don't know what to say, I don't have enough ideas of my own to write about... etc.
When you're just getting started I recommend these few simple tips.
1. Keep a content idea bank. When you see blog posts, social posts, videos, etc. that help jar a creative idea in your brain that will help your audience, take a screenshot and keep it on file until you have time to write up how that post inspired you. You can tag the person who inspired you, which is great for collaborations and engagement, AND add value to the post for your audience to make it a unique twist and not regurgitated content. If you do this, I promise you'll have enough banked ideas to last a long time. I screenshot way more than I have time to use!
2. Write like you talk. When you're having trouble with what to write about or thinking you're writing skill is lacking in some way, write up a brief outline of what you want to talk about... I'm talking TRUE skeleton outline with just the main topic and sub topic points, then hop on Loom or Zoom and record yourself talking through all the outline points. What's going to happen is the self doubt and filtering that happens when you're trying to force yourself to write won't happen. Your mind will open up and flow, just like if you're talking to a friend about the topic. You'll think of way more nuanced content that's relevant and valuable to your audience. It will come across as authentic and passionate with no filter of trying to reach some idealistic perfect author image you have in your mind. Instead, you'll be relatable and approachable. That's way better than being skilled at writing any day when it comes to connecting with your audience.
3. Turn your transcript into a blog post. Take the video you recorded in step 2 and upload it to Temi.com. And for ten cents a minute you'll get a transcript of the video. Edit that transcript into blog post format.
I wouldn't recommended this method long term for your business unless it becomes an even more sophisticated process as you scale and grow, but for anyone struggling at the beginning stages, and even if you find yourself temporarily with a case of writer's block, this method can help get you taking action with creating, quickly!