How to use a landing page to test your product ideas

Do you have an idea for a brand new product? Wondering if anyone will be interested in buying it?

Luckily we have a simple way to test if your idea will fly - landing pages! 🎉

With our fully customizable templates, landing pages are quick to create and get your ideas out the door in record time.

Not only do they create a seamless path to turn your readers into subscribers, they also help you gather information to increase your sales and earn a living as a creator.

In this post, we’ll show you how you can use landing pages to test a new product idea with your audience and launch a pre-sale that gets people excited to buy from you.

How to use landing pages to test your product ideas

Create a freebie

Already have a product topic in mind? You can gauge people’s interest by creating a freebie related to the topic. If you find that a lot of people are interested in your freebie, there’s a good chance they’ll be interested in a product too!

If you’re planning to create an online course, start by creating one lesson and offer that as your freebie. If you want to write an ebook, write one chapter that you can offer as a freebie.

How to:

  1. Create your freebie. If you’re creating a course, try Teachable. If you’re offering a free download, try Canva.
  2. Create a landing page and attach your freebie. Here’s how.

You also have the opportunity to collect valuable insights from your subscribers. Try sending a follow-up email that asks them about their biggest struggles related to your product idea. For example, if you want to create an online course about meal prepping, ask them their biggest struggles when it comes to making meals each week. Their responses will help you to figure out exactly what to include in your product!

Create a pre-sale page

Instead of creating an entire product before trying to get sales, you can pre-sell it to your audience to ensure that people are actually interested in your idea. Pre-selling your product means you’re getting actual money from people who know they want it!

How to:

1. Create a sales page for your product using Commerce. Be sure to mention that the product will be coming soon.

2. Create a ‘waitlist’ landing page. For those who aren’t committed to ordering your product ahead of time, you can collect their information and email them when the product is ready. You can also embed your product into the landing page so people who are ready to commit can pre-order:

What if no one seems interested?

If no one seems to take you up on your product idea, don’t consider it a lost cause. If you still feel passionate about the topic, you may just need to market it a little differently. 

One of the best things you can do is to ask your audience for clarity. Don’t be afraid to ask them if they have any feedback on your product idea, which you can do via email or on social media. This will ultimately help you to figure out if the topic is simply not the right one, or if you need to make the concept clearer!

Have you used landing pages to test your ideas yet?

How do you gauge interest in your new product ideas? Share your thoughts & tips in the thread!